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Greater Vision

“Greater Vision” is an annual educational event created through collaboration between the California State University, Monterey Bay, and the Grower-Shipper Association Foundation which launched in 2006. Greater Vision provides a series of public forums featuring speakers and panel discussions from community members, academic researchers, elected officials, public agencies, and agricultural representatives. The series addresses agricultural issues important to agriculture and the larger community, and is designed for the general public.

Each series addresses various issues that are important to agriculture and the larger community and is designed to inform the college students from both CSUMB, Hartnell College and Cabrillo College along with the general public.

 Greater Vision Final Agenda post event with photos

 Greater Vision Flyer 2018 final 002





Copy of Water forum horizontal

Greater Vision 2017: New Frontiers Water Forum Focuses on Water Management Strategies for the Central Coast
Keynote Speakers: 2009 CNN Hero Doc Hendley
Dr. David Sedlak, U.C. Berkeley

National and international innovators, policymakers and scientific researchers are about to gather at the Greater Vision 2017 New Frontiers Water Forum, on Friday, October 6, 2017, at the Embassy Suites Hotel in Seaside, CA., in an all-day event.

"The goal of the Forum is to explore and discuss new vistas in water management, for residential, agricultural and industrial needs for California's Central Coast," said Shyam Kamath, Dean of CSUMB's College of Business. Andrew Lawson, Dean of the CSUMB College of Science looks forward “to a day of engaging discussions that will result in a deeper understanding of our water challenges and solutions.”

The afternoon keynote speaker, David L. Sedlak, is the Malozemoff Professor in the Department of Civil & Environmental Engineering at UC Berkeley. He is Co-Director of the Berkeley Water Center and Deputy Director of the NSF engineering research center for Reinventing the Nation’s Urban Water Infrastructure (ReNUWIt). He is the author of Water 4.0: The Past, Present and Future of the World’s Most Vital
Resource (Yale, 2015) and the 2014 recipient of the National Water Research Institute Clarke Prize. His research addresses water reuse and the practice of using municipal wastewater effluent to sustain aquatic ecosystems and augment drinking water supplies. It also addresses the treatment and reuse of water from urban runoff and contaminated groundwater from industrial sites as clean water supplies.

The evening capnote speaker, Doc Hendley, is the Founder and President of Wine To Water & 2009 CNN Hero on the immense power of relationships to transcend perceived barriers to water availability. Wine to Water commits funds raised through wine tastings to repair broken wells, install rainwater harvesting tanks and other sanitation modalities. Doc Hendley has taken personal risks to do the hard work of providing water and clean water education in far flung locations around the globe.

Greater Vision is an annual event addressing contemporary issues in agriculture and society. This year’s event, a collaborative project of the Grower-Shipper Association Foundation and CSUMB, is targeted at the Tri-County community, professionals and students. This year’s event is made possible by grants from the Lenore and Dale Meyer Fund of the Community Foundation for Monterey County.

In addition to the day’s speakers and presenters, an expo featuring innovative technologies, the latest water research, water suppliers and sponsors will be open throughout the day.



October 26, 2016 – at CSUMB Greater Vision addressed Labor and Technology. Agricultural production in the Salinas Valley and its environs directly added 11,374 jobs (27%) in the last four years reaching a direct farm employment figure of 53,702 in Monterey County.

The reality of artificially intelligent (AI) technology, many forms of which are already being integrated into the Salinas Valley, poses questions regarding the future of agricultural labor in the Valley as we know it. How will these developments in precision agriculture, software, robotics, bio-engineering and IOT impact the employment of workers and their livelihoods in the valley?

The mission of Greater Vision is to enhance our understanding of the practical issues and dilemmas that the Salinas Valley and the Monterey Bay region face as precision agriculture, robotics and the IOT increasingly become ubiquitous. The goal is to foster an informed dialog on these critical and transformational issues in the region among our students, faculty, community members and policy makers.


Sponsorship Opportunities

Download Greater Vision 2016 Sponsorship Form


Greater Vision 2015:

The Business of Healthy Eating: Your Mother Was Right
The Salinas Valley is growing the healthy eating solution to the public health problems of obesity, diabetes and heart disease – So why aren't these problems solved? This session will discuss the role of marketing in healthy eating and explore an area where the agriculture industry and public health are beginning to work together.


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