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AgKnowledge Program Overview

The mission of AgKnowledge is to educate and enlighten the Class Fellows about the heritage, diversity, stewardship, complexity and interdependencies of Monterey County Agriculture.

 Program Goals

The purpose of AgKnowledge is to provide policy makers and community leaders the opportunity to "walk in the shoes of a farmer", to see Monterey County through the eyes of those directly involved in the many facets of agriculture, to be a more informed consumer and to encourage AgKnowledge graduates to extend to others the knowledge and awareness they have gained through participation in the program. It is the hope and expectation that the Class Members will better understand the heart of those that work the land and/or otherwise contribute to the production and distribution of agricultural commodities.

Over the next nine months your seminars and your "Boots on the Ground Day" will take you throughout the diverse geography of Monterey County with farm and agribusiness tours as well as "hands on" experiences covering topics such as; diversity of crops commodities, field and food safety, marketing, technology, politics, regulations, labor, immigration, cultural diversity and a history of the industry and some of the families that make up Monterey County Agriculture.

The intent of the program is to provide you with a context for Monterey County Agriculture:

  • Historical beginnings and/or current overview
  • Geography and land stewardship
  • Crops, technology and economics
  • Generational families, cultural issues, workforce
  • Complex Issues - providing different points of view
  • Impact on the communities - developing common threads among each of the seminars

Program materials:

  • Annual Crop Report
  • Marketing materials provided by companies, resource and regulatory agencies
  • Materials from each seminar, maps, speaker bio's
  • AgKnowledge evaluation survey for each session 

Emphasis on some of the following major crops of Monterey County:

  • Row crops-vegetables
  • Strawberries
  • Wine Grapes
  • Mushroom
  • Nursery (landscape, floral, plantlets)
  • Cattle

Program Topics:

  • Food Safety and Security
  • Regulations affecting agriculture, including competing regulatory interests
  • Water
  • Supply, quality, regulations and politics
  • Groundwater protection, salt water intrusion, overdraft
  • Immigration, labor issues, cultural influence of the workforce (past, present, projected)
  • Pest prevention, detection, eradication, integrated pest management, pesticide use (synthetic & natural), conventional and organic farming methods.
  • Technology, research, opportunities
  • Global markets, world competition and trade issues
  • Marketing
  • Trends in the marketplace
  • Value-added
  • Industry consolidation
  • Sustainability
  • Public Relations
  • Consumer attitudes
  • Health and nutrition programs
  • Air Resource Regulations
  • Urban/Ag Interfacing, Ag Buffers, Conservation Easements, Williamson Act

Land use issues affecting agriculture:

  • Genetically Modified Organism (GMO) or Genetically Engineered Organism (GEO)
  • Ag Tourism
  • Education (certificates, degrees, extension, life-long learning)

The goal of AgKnowledge is to assist policy-makers and community leaders in developing an informed appreciation of the broad spectrum of issues affecting agriculture. Fellows will better understand the people, the families, the history and the interdependencies of the agricultural industry. AgKnowledge will bring Class Members a face to the agricultural family; they will see common values with their own families and understanding the overall economic backbone - the "us" factor: All of Monterey County will enjoy a better quality of life with a healthy and sustainable agricultural industry.

The program will provide the Class Fellows with educational presentations, tours, hands-on experiences and panel discussions with speakers from diverse backgrounds and different views regarding the complex issues that affect and comprise the agricultural industry.

The long term goal is that AgKnowledge will develop and sustain community understanding and support for growers, ranchers and all those involved in agriculture in Monterey County.

 The application linked below is intended to be fillable form - please see top of screen to optimize viewer.

class xI application


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